ABOUT THE COMPANY
Burger 21 is a modern fast-casual burger restaurant that offers a unique variety of high-quality food in a hip environment. Founded in 2009, Burger 21 currently has over 35 Franchised and corporate locations.
RECRUITMENT STRATEGY FOR GROWTH
Burger 21 opened its first corporate-owned restaurant in Tampa, Florida in November 2010. The founders were looking to take the “beyond the better burger” concept nationally and offer franchise opportunities to qualified single and multi-unit candidates.
Leveraging more than 25 years of franchising experience, Front Burner Brands, the management company for Burger 21 saw an opportunity to introduce a higher quality product in a rapidly growing foodservice category.
To expand its footprint, Burger 21 embarked on an aggressive growth strategy that included initial development efforts focusing on Florida and extending into select markets along the East Coast. The recruitment strategy that Front Burner Brands developed was through single-unit agreements and Area Development Agreements that require a minimum of three to five units in primary and secondary markets.
Front Burner Brands created efficiencies with operations, purchasing and distribution, marketing, communications, training and other support functions. They leveraged the collective franchising experience of their leadership team to create an innovative restaurant that was positioned for tremendous growth. As a result, Front Burner was able to open 40 locations from when the franchise development program began in August 2011 through January 2015.
Why It Pays Big to Be an Early Adopter in Franchising